
So if your target is 10 people, then the next step is to determine the number of contacts you need to cultivate. The general rule of thumb is:
Be in active communication with 20 to 30 prospective participants, and in all likelihood you will end up with 10 at a given meeting.
All 20 to 30 need to be viable as possible members at present or in the not-too-distant future. Generally these will be people who are somewhat interested, but who may decline because of scheduling conflict. It is important to keep talking with these people because you never know when their schedule will change.
By the way, here's a clip of our first MCG Promo videos starring our two MCG leaders, Karen and Suzie:
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